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Environment
˰91Ƶ2030 A plan as innovative as our products.
We’re committed to protecting the planet.
And designing products you love. ˰91Ƶ2030 is our plan to do both..
By focusing on recycled and renewable materials, clean electricity and lower-carbon shipping, we’re working to bring our net emissions to zero across our entire carbon footprint.
We’re sharing our progress — and the work that remains — so you can join us on this journey.
A detailed approach. From design to disassembly.
Design our products with recycled and renewable materials.1
Our Approach
Recycled and renewable materials often have a lower carbon footprint than mined materials. By sourcing more recycled and renewable content, we aim to one day end our reliance on mining.
Our Progress
24% of the materials we shipped in ˰91Ƶproducts came from recycled and renewable sources.2
Source all manufacturing electricity from renewable energy.
Our Approach
Most of our carbon footprint comes from the electricity used to manufacture our products. So our suppliers are transitioning to electricity generated from solar, wind and other renewable sources.
Our Progress
Our suppliers sourced nearly 18 gigawatts of renewable energy in 2024, avoiding nearly 22 million tonnes of greenhouse gas emissions.
Package and ship our products with lower emissions.
Our Approach
As part of our goal to eliminate plastic from our packaging, we’re increasing the use of fibre-based materials.3 We designed ²ٳ Series 10 packaging to be smaller and more efficient than that of ²ٳ Series 9, reducing the volume by about 10% and increasing the number of boxes we can fit on a shipping pallet.
Our Progress
Since September 2024, more than 98% of our packaging is fibre‑based.4
Match 100% of our products’ energy use with clean electricity.5
Our Approach
To address the electricity used to charge and run our products, we’re investing in global renewable energy projects around the world. And we’re making these products even more energy efficient.
Our Progress
We’re matching 100% of the expected customer electricity use for ѲԾ and selected ²ٳ options by investing in solar and wind projects around the world.6
Maximise the materials we recover from recycled products.
Our Approach
We’ve created technologies, such as our disassembly robot Daisy, to recover critical materials so they can be recycled and reused.
Our Progress
In 2024, we expanded the capabilities of Daisy, which can now disassemble 36 ˰91Ƶ models into discrete components and help us recover more materials for recycling.
Your devices have more to give.
Protect the earth’s precious resources by recycling the ˰91Ƶdevices and accessories you no longer use.
We’ve expanded our lineup of carbon-neutral products to include ²ٳ Series 10 and ѲԾ.7
Over 60% reduction in CO₂e emissions across our carbon footprint since 2015.
21.8M tonnes of CO₂e emissions avoided through our Supplier Clean Energy Programme in 2024.
24% of materials shipped in our products came from recycled or renewable sources in 2024.2
15.9M devices and accessories sent to new owners for reuse in 2024.
50% or more of carbon-neutral ѲԾ and ²ٳ products will be shipped using lower-carbon methods like sea freight.8
The proof is in our products.
The same innovative thinking that goes into creating the products you love goes into our environmental initiatives. And as we design durable products, we’re also using smarter chemistry to make sure they’re safer for everyone who assembles, uses and recycles them.
²ٳ is a milestone in our Apple 2030 journey.7 It shows that we can design, make and ship great products with the planet in mind. Any model of ²ٳ Series 10, ²ٳ Ultra or ²ٳ SE can be carbon neutral.
To reach our goal of making products with only recycled or renewable content, we’ve prioritised 15 materials — including aluminium, lithium and gold — based on their environmental and social impacts. These 15 materials account for over 87% of the total mass of the products we ship.
In ʳDzԱ16, we’re using:
85% recycled aluminium in the enclosure.
Over 95% recycled lithium in the battery, a first for Apple.15
100% recycled gold wire in all cameras and Camera Control.
100% recycled gold in the plating of multiple printed circuit boards, the USB-C connector and multiple small parts.
Doing right by the planet means doing right by the people who live on it — especially those most impacted by environmental risks. So we’re supporting partners and communities worldwide. Because we can achieve more together than we can alone.
Carbon removal. It’s in our nature.
Carbon removal. It’s in our nature.
As we continue to reduce our footprint, we’re also investing in high-quality, nature-based carbon removal projects to balance the emissions we can’t yet avoid.
Partnering with Goldman Sachs and Conservation International, we created a first-of-its-kind initiative called the Restore Fund. It aims to remove carbon emissions from the atmosphere by investing in projects that restore forests, wetlands and grasslands — while offering a financial return.
The Restore Fund has invested in three high-quality forestry managers. Our first project is in Paraguay through an investment in Arbaro Advisors. We’re supporting their efforts to develop sustainably certified working forests while creating opportunities for local communities. We’re also partnering with Symbiosis to help them grow native hardwood trees and restore biodiversity in Brazil’s Atlantic Forest. And with BTG Pactual Timberland Investment Group, we’re supporting their efforts to restore forests and protect natural ecosystems in Brazil.
In 2023, we announced an expansion of the Restore Fund with up to an additional $200 million committed to Climate Asset Management — a joint venture between HSBC and Pollination. And in 2024, we added another $80 million commitment from key manufacturing partners Taiwan Semiconductor Manufacturing Company and Murata Manufacturing.
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Conserving water like the earth depends on it.
Conserving water like the earth depends on it.
Water is among the planet’s most precious resources. So to protect it, we’re going beyond our corporate footprint, across our supply chain, and into the communities and watersheds where we operate.
Our supply chain accounts for 99% of our total water footprint. Through our Clean Water Programme, we help train our suppliers to better reuse and recycle water. Thanks to this partnership, our participating suppliers are now reusing and recycling water in their factories at an average rate of 42%, which reduces the amount of freshwater we withdraw by billions of litres every year.
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More renewable electricity. More readily available.
More renewable electricity. More readily available.
We’re actively working to democratise access to renewable electricity around the globe. Because clean energy benefits all of us, our communities and the environment.
Our Power for Impact initiative gives local communities and organisations access to cost-effective energy while supporting their economic growth and championing social impact. Solar projects in 17 countries, including South Africa, the Democratic Republic of Congo and the Philippines, help provide clean energy to the communities that need it most.
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Help make Mother Nature proud.
There are many small actions you can take to make a big difference for the planet.
We aim to make durable, long-lasting products and enhance material recovery. And we’re committed to stewarding water resources and working to eliminate waste sent to landfills.
˰91Ƶhas a rigorous programme to ensure the safety of chemicals used in our products. Learn about Apple’s strict standards, detailed toxicological assessments, and methodology for assessing chemicals of concern.
We hold ourselves and our suppliers to the highest standards of labour and human rights, health and safety in the workplace, environmental practices and the responsible sourcing of materials.
