(Formerly entitled Guidelines for Third Parties Using ˰91ƵTrademarks and Copyrights)
These guidelines are for ˰91Ƶlicensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the keyboard ˰91ƵLogo (Option-Shift-K) for commercial purposes without the prior written consent of ˰91Ƶmay constitute trademark infringement and unfair competition in violation of federal and state laws. Use of ˰91Ƶtrademarks may be prohibited, unless expressly authorized.
If you are a licensee of an ˰91Ƶtrademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an ˰91ƵAuthorized Reseller or member of an ˰91Ƶprogram, you may be subject to additional restrictions.
Apple’s trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an ˰91Ƶtrademark, in whole or in part, you are acknowledging that ˰91Ƶis the sole owner of the trademark and promising that you will not interfere with Apple’s rights in the trademark, including challenging Apple’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any ˰91Ƶtrademark. The goodwill derived from using any part of an ˰91Ƶtrademark exclusively inures to the benefit of and belongs to Apple. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your ˰91Ƶrepresentative or submit your query to Apple’s Trademark Department.
Authorized Use of ˰91ƵTrademarks
1. Advertising, Promotional, and Sales Materials: Only ˰91Ƶand its authorized resellers and licensees may use the ˰91ƵLogo in advertising, promotional, and sales materials. Such authorized parties may use the ˰91ƵLogo only as specified in their agreement with ˰91Ƶand any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Apple. For example:
Authorized Reseller
Authorized Value Added Reseller
Authorized Service Provider
Authorized Wholesaler
2. Compatibility: Developers may use Apple, Macintosh, iMac, or any other ˰91Ƶword mark (but not the ˰91ƵLogo or other Apple-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced ˰91Ƶproduct or technology, provided they comply with the following requirements.
a. The ˰91Ƶword mark is not part of the product name.
b. The ˰91Ƶword mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”
c. The ˰91Ƶword mark appears less prominent than the product name.
d. The product is in fact compatible with, or otherwise works with, the referenced ˰91Ƶproduct.
e. The reference to ˰91Ƶdoes not create a sense of endorsement, sponsorship, or false association with ˰91Ƶor ˰91Ƶproducts or services.
f. The use does not show ˰91Ƶor its products in a false or derogatory light.
3. Publications, Seminars, and Conferences: You may use an ˰91Ƶword mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:
a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Macintosh Computer Users.
b. The use reflects favorably on both ˰91Ƶand ˰91Ƶproducts or technology.
c. Your name and logo appear more prominent than the ˰91Ƶword mark on all printed materials related to the publication, seminar or conference.
d. The ˰91Ƶlogo or any other Apple-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from Apple.
e. A disclaimer of sponsorship, affiliation, or endorsement by Apple, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by ˰91ƵInc.”
f. A trademark attribution notice is included in the credit section giving notice of Apple’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”
4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an ˰91Ƶproduct or technology may use the appropriate ˰91Ƶword mark, provided such use complies with the guidelines set forth in Section 3 above.
5. ˰91ƵWeb Badge Licensing Program: Web sites may use one of the ˰91ƵWeb Badges if the site uses or was created using Apple-branded hardware or software and you comply with the terms of the ˰91ƵWeb Badges License Agreement and Guidelines. For more information see ˰91ƵWeb Badges.
Unauthorized Use of ˰91ƵTrademarks
1. Company, Product, or Service Name: You may not use or register, in whole or in part, Apple, iPod, iTunes, Macintosh, iMac, or any other ˰91Ƶtrademark, including Apple-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.
2. ˰91ƵLogo and Apple-owned Graphic Symbols: You may not use the ˰91ƵLogo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement.
3. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the ˰91Ƶlogo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an ˰91Ƶtrademark for any purpose. For example:
Not acceptable: Appletree Jackintosh ˰91ƵCart iPodMart
4. Disparaging Manner: You may not use an ˰91Ƶtrademark or any other Apple-owned graphic symbol, logo, or icon in a disparaging manner.
5. Endorsement or Sponsorship: You may not use Apple, Macintosh, iMac, or any other ˰91Ƶtrademark, including Apple-owned graphic symbols/logos, or icons, in a manner that would imply Apple’s affiliation with or endorsement, sponsorship, or support of a third party product or service.
6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Apple, Macintosh, iMac or any other ˰91Ƶtrademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Apple.
7. Apple’s Trade Dress: You may not imitate the distinctive ˰91Ƶpackaging, web site design, logos, or typefaces.
8. Slogans and Taglines: You may not use or imitate an ˰91Ƶslogan or tagline.
For example: “Think different.”
9. Domain Names: You may not use an identical or virtually identical ˰91Ƶtrademark as a second level domain name.
Not acceptable: “imac.com” “imacapple.com” “imac-apple.com” “ipodmart.com”
The Mac Trademark
1. You may not use the Mac trademark standing alone except to denote or refer to the ˰91ƵMacintosh product line.
2. You may use “Mac” in your product name, company name, trade name, or service name provided your name satisfies the following criteria:
a. Your product is not a computer, computer system, or operating system software.
b. Your product is Mac compatible or the third party business is associated with Mac based computers.
c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word.
Acceptable: MacVenus MacCharlie
Not acceptable: MacCharleston MacSales
d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface.
e. Your name does not suggest a false association with Apple.
f. Your name is not confusingly similar to any trademark owned or used by Apple.
g. You acknowledge that ˰91Ƶis the sole owner of the “Mac” trademark and that you will not interfere with Apple’s use or registration of “Mac” alone or in combination with other words.
h. If you are an ˰91ƵAuthorized Reseller or member of an ˰91Ƶprogram, you may be subject to additional restrictions.
Rules for Proper Use of ˰91ƵTrademarks
1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
2. As adjectives, trademarks may not be used in the plural or possessive form.
Correct: I bought two Macintosh computers.
Not Correct: I bought two Macintoshes.
3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the ˰91ƵTrademark List.
4. Always spell and capitalize Apple’s trademarks exactly as they are shown in the ˰91ƵTrademark List. Do not shorten or abbreviate ˰91Ƶproduct names. Do not make up names that contain ˰91Ƶtrademarks.
Proper Trademark Notice and Attribution
1. Distribution Within the United States Only
a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the ˰91Ƶtrademark appears in the text of the advertisement, brochure, or other material.
b. Refer to the ˰91ƵTrademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the ˰91ƵLogo, where the logo appears at the right foot).
c. Include an attribution of Apple’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.
Following are the correct formats:
_________ and _______ are registered trademarks of ˰91ƵInc.
_________ and _______ are trademarks of ˰91ƵInc.
2. Distribution Outside the United States:
a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.
b. Use one of the following international credit notices:
_________ is a trademark of ˰91ƵInc., registered in the U.S. and other countries and regions.
_________ is a trademark of ˰91ƵInc.
Depictions of ˰91ƵProducts
1. Endorsement or Sponsorship: ˰91Ƶdoes not support the use of its logos, company names, product names, or images of ˰91Ƶproducts by other parties in marketing, promotional or advertising materials as their use may create the perception that ˰91Ƶendorses or sponsors the product, service or promotion.
2. Compatibility: If you are a developer, you may show an image of an ˰91Ƶproduct in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the ˰91Ƶproduct or technology, provided you comply with the following requirements:
a. Your product is in fact compatible with, or otherwise works with, the referenced ˰91Ƶproduct.
b. The image is an actual photograph of the genuine ˰91Ƶproduct and not an artist’s rendering (Note: You must obtain express written permission from ˰91Ƶbefore using any photograph owned or licensed by Apple).
c. The ˰91Ƶproduct is shown only in the best light, in a manner or context that reflects favorably on the ˰91Ƶproducts and on ˰91ƵInc.
d. The reference to ˰91Ƶdoes not create a sense of endorsement or sponsorship by, or other false association with, ˰91Ƶor ˰91Ƶproducts.
For further information with respect to Apple’s copyrights, please submit your request in writing to the Copyright Team.